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Marketing Communications Manager – 5,000 Clients and Growing!

As the successful Marcom Manager candidate, you will report directly to the Vice President of Marketing and will be responsible for developing and implementing a broad range of corporate marketing and lead generation activities. As part of a small sales and marketing team, you will be an important contributor in creating and executing marketing programs that establish Inmagic as a thought and market leader in the special library and broader content management and publishing market, build awareness and demand to support our current business and help us move into new social media markets.

As Inmagic grows and you demonstrate your key contributions to this growth, we envision adding staff which will report directly to you. Initially our part-time and contractor resources will be your direct reports. You will have a “ground floor” opportunity to build an organization.

Responsibilities:

• Develop and manage online and offline customer acquisition campaigns, including:

  • Viral marketing, e-marketing and direct mail lead generation campaigns
  • Product webinars
  • Coordination of trade shows, seminars and events
    

• Write and maintain sales collateral and tools, web site copy and bi-monthly e-newsletter. Work closely with internal staff and designers in the production of all marketing materials and sales tools.

• Track, review and analyze results of marketing programs.

• Support public relations activities including writing of press releases and focused press outreach and communications.

• Develop and manage online and offline customer acquisition campaigns, including:

• Viral marketing, e-marketing and direct mail lead generation campaigns

• Product webinars

• Coordination of trade shows, seminars and events

• Write and maintain sales collateral and tools, web site copy and bi-monthly e-newsletter. Work closely with internal staff and designers in the production of all marketing materials and sales tools.

• Track, review and analyze results of marketing programs.

• Support public relations activities including writing of press releases and focused press outreach and communications.
  

Requirements:

• BS/BA degree, MBA a plus.

• 5-8 years business-to-business marketing communications experience with an emphasis on marketing programs and communications in end-user application software or information services.

• Demonstrated ability to develop strong working relationships with sales teams and outside influencers and press.

• Excellent written, verbal and interpersonal skills.

• Strong organization, program management, and problem solving skills.

• Experience with SFA/CRM applications such as salesforce.com or Netsuite and MS Office tools.

• Ability to manage multiple projects at once with minimal day to day management.

• Interest in and experience with new age marketing mediums (e.g. blogs, social marketing) and a desire to propose and initiate new and creative ways for the company to market itself.

Compensation:

Commensurate with experience.

About Us:

Inmagic is a recognized leader in creating advanced information and knowledge management tools and applications. More than 5,000 organizations around the world use Inmagic software to actively manage both physical and virtual assets and gain extraordinary insights from them. Inmagic's tools and applications are known for their flexibility, ease of use and deployment, and minimal need for information technology support.

Based on Microsoft® SQL Server and .NET technology, Inmagic products utilize Web services and Web 2.0 technologies to integrate and interoperate within an organization's overall information technology infrastructure and serves as the basis for supporting the company’s strategy to capitalize on emerging trends in knowledge management and social applications.

Inmagic offers a strong mentoring environment and some exciting opportunities for growth. We are a small to midsize company of enthusiastic, technically-minded people; we promote a culture of teamwork and a friendly, supportive and collegial work environment.

A small sampling of our client base includes:

• 60 of the Fortune 100 companies
• 18 of the top 20 pharmaceutical companies
• 87 of the top 100 legal firms
• 7 of the top 10 financial services firms
  

Please forward your resume to: positions@inmagic.com