Inmagic® IdeaNet: Tapping Organizational Communities to Drive Innovation
Inmagic® IdeaNet promotes and enhances innovation through dialogue between internal staff and customers. IdeaNet utilizes social collaboration to increase the efficiency and effectiveness of the innovation process. By incorporating “the wisdom of crowds” with advanced innovation management capabilities, IdeaNet removes the guesswork in product planning to bring clarity and prioritization to the innovation process.
IdeaNet, which is powered by Inmagic’s award-winning Presto technology, is designed for B2B strategic product innovation to enable more effective idea management and collaboration across internal and external communities.
Unlike most innovation management and social customer relationship management systems, IdeaNet doesn’t focus solely on external relationships but delivers the right mix of culture, process, and tools to support open and fluid lines of communication across organizational communities and silos.
With an open but moderated process to solicit and select ideas for development, IdeaNet facilitates an idea through the entire innovation cycle, enabling you to:
- Increase the efficiency and effectiveness of the innovation process
- Moderate the submission of new ideas
- Shorten new product development cycles
- Increase new product success rates
- Cultivate customer satisfaction and retention
The IdeaNet home page looks very similar for customers and product managers. This example shows a product manager’s home page, which allows them to track the ideas they are interested in, as well as the ideas that are getting traction. It also enables them to quickly find ideas based on status. The product manager also has a product management tab that shows common product management tasks such as new idea moderation.