Inmagic Solutions for Consumer Goods
By providing easy, secure access to critical product, development and consumer insight information, Inmagic social knowledge management solutions enable consumer goods manufacturers to:
- Increase knowledge worker productivity
- Collaborate across departments and production sites
- Promote innovation
- Improve product competitiveness
- Support the new product development process
- Enhance brand development
- Reduce costs
In the consumer goods industry, there is a constant drive for innovation – to tap new market opportunities and speed new products to market. Knowledge workers in this dynamic industry utilize enormous quantities of internal content as well as external marketing and competitive data. Inmagic solutions help executives, brand and category managers, consumer insights and research and development professionals gain access to critical content and derive insights from their knowledge-based communities – insights essential to a company’s competitiveness.
Many of the world’s most successful consumer goods manufacturers, including Frito-Lay, Owens Corning and Unilever, use Inmagic solutions to address the challenges inherent in today’s rapidly changing marketplace.
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